Re-engineering a legacy retail platform into a sub-second headless commerce engine for a global fashion brand.
High-Fi Interface Preview
The client's existing platform was suffering from high bounce rates and slow loading times, particularly in international markets. The legacy monolithic architecture prevented the marketing team from iterating quickly, and mobile conversions were 60% lower than desktop equivalents.
Key pain points included API latency during peak traffic, rigid design constraints, and a complex checkout flow that frustrated users.
We proposed a complete migration to a Headless architecture. By decoupling the frontend from Shopify Plus, we were able to serve a lightning-fast React application via a global Edge network.
We streamlined the 5-step checkout into a single-page frictionless journey using psychological anchors to increase trust.
Built a serverless middleware to cache product data and reduce Shopify GraphQL response times by 400ms.
Developed a scalable library of UI components ensuring 100% design consistency across all international storefronts.
Conversion Rate
Load Time
Mobile Sales